As one of my very first projects as Senior Designer @ Mertz Design Studio, I was tasked with leading the development of a completely new website design and experience for Wolf Group, a woman-owned, Cincinnati-based consumer research group with a unique market prop - sensory testing.
The Studio had recently crafted a complete rebrand for the company. With their fresh-out-the-box brand identity in hand, I knew that the design had to engage as many of the senses as possible, without becoming overstimulating.
A minimalist design with a bold hero section, blushes of their color palette, custom illustrations, unique copy and subtle animations all help guide users to what they’re seeking while reinforcing that this is an extremely adept group of sensory experts.